man vs machine feit film

Man vs. Machine : A True Testament to Modern Craftsmanship

New York based luxury footwear brand Feit presented an immersive audiovisual installation during New York Men’s Fashion week. Directed by Jack Riccobono, the film shows the artistic and mechanical process that goes into creating some of the brand’s most iconic shoes. It highlights the differences between automated mass production and FEIT’s commitment to handmade techniques, showcasing the brand’s emphasis on producing quality, hand made products in limited quantities. A true testament to modern craftsmanship.

Written by Joelle Firzli

man vs machine feit film

man vs machine feit film

man vs machine feit film

man vs machine feit film

Director: Jack Riccobono @ All Rights Reserved
Composer, Producer: Nicholas Britell
Producer: Benjamin Millepied
Editor: JiYe Kim
Stock Footage: Courtesy of MacGillivray Freeman Films

www.feitdirect.com




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