It was a risky move that proved a hit, as the lookbook images of the pieces that represent Maison Martin Margiela’s 23-year-old evolution, have entered themselves into the lust lists of every fashionista. The women collection is characterized by oversized garments. The shapes tend to follow the female body but clearly stay away from it.
Disguise also plays a big part as many garments are covering cleverly up their use, such as the hit Candy Clutch. The gentlemen’s collection on the other hand is not emphasising on the volume but mostly on the tailoring and the preservation of the House’s signature. Pants and jackets in dark blue, earth tones and white with little print mixed and lots of texture to make the difference. It’s a liberating collaboration for both parties: H&M enters an wra of more innovative visions and Martin Margiela delivered fashion history lessons to a wider audience. Democratic fashion indeed.
The odds you haven’t heard of the upcoming collaboration of H&M with Maison Martin Margiela, cannot be many. On November 15th the highly anticipated collection will hit the stores, and up until now the fashionable crowds couldn’t be more enthusiastic. The campaign is out. The lookbook has gone live. And the event was a success; Sarah Jessica Parker, Kanye West and Julianne Moore were just a few of the big names that framed the party. Martin Margiela has been of the most unconventional designers, preserving successfully his anonymity all these years and portraying his rule-breaking philosophy in his collections, and exactly this philosophy matched perfectly with H&M’s democratic vision.
May 18 13 @ 12:00 PMICFF 2013
May 18 13 @ 5:06 PMIHEARTCOMIX Presents: OFF/CNTR
May 18 13 @ 5:10 PMThe Killers at Barclays Center
May 19 13 @ 5:16 PMIron & Wine at The Capitol Theatre
May 20 13 @ 5:32 PMTom Petty & the Heartbreakers
May 21 13 @ 5:23 PMMoMA's Annual Party in the Garden
May 22 13 @ 5:37 PMof Montreal at Music Hall of Williamsburg
May 23 13 @ 5:27 PMØDD Spring Sale
May 24 13 @ 5:40 PMYacht at Shea Stadium
May 25 13 @ 5:50 PMJames Murphy and Special Guests at Grand Prospect Hall