
It was a risky move that proved a hit, as the lookbook images of the pieces that represent Maison Martin Margiela’s 23-year-old evolution, have entered themselves into the lust lists of every fashionista. The women collection is characterized by oversized garments. The shapes tend to follow the female body but clearly stay away from it.
Disguise also plays a big part as many garments are covering cleverly up their use, such as the hit Candy Clutch. The gentlemen’s collection on the other hand is not emphasising on the volume but mostly on the tailoring and the preservation of the House’s signature. Pants and jackets in dark blue, earth tones and white with little print mixed and lots of texture to make the difference. It’s a liberating collaboration for both parties: H&M enters an wra of more innovative visions and Martin Margiela delivered fashion history lessons to a wider audience. Democratic fashion indeed.
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The odds you haven’t heard of the upcoming collaboration of H&M with Maison Martin Margiela, cannot be many. On November 15th the highly anticipated collection will hit the stores, and up until now the fashionable crowds couldn’t be more enthusiastic. The campaign is out. The lookbook has gone live. And the event was a success; Sarah Jessica Parker, Kanye West and Julianne Moore were just a few of the big names that framed the party. Martin Margiela has been of the most unconventional designers, preserving successfully his anonymity all these years and portraying his rule-breaking philosophy in his collections, and exactly this philosophy matched perfectly with H&M’s democratic vision.

May 21 13 @ 5:23 PM
MoMA's Annual Party in the GardenMay 22 13 @ 5:37 PM
of Montreal at Music Hall of WilliamsburgMay 23 13 @ 5:27 PM
ØDD Spring SaleMay 24 13 @ 5:40 PM
Yacht at Shea StadiumMay 25 13 @ 5:50 PM
James Murphy and Special Guests at Grand Prospect HallMay 26 13 @ 5:54 PM
Oneohtrix Point Never at Saint VitusMay 27 13 @ 6:01 PM
A conversation With James MurphyMay 28 13 @ 5:46 PM
Naoaki Funayama: X-don at Ouchi GalleryMay 29 13 @ 6:06 PM
Marina & The Diamonds and Charli XCXMay 30 13 @ 6:10 PM
Lee "Scratch" Perry at Le Poisson Rouge
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?