Working with Detonators, Small explosives, High Speed trigger and Flash Photography at speeds of up to 1/2000 of a second.The calculations can be fed into the computer to predict the exact moment and therefore depth of the explosion or effect they wish to generate. The results,Unique infinite permutations from a world of chaos that paradoxically could only be created through very precise and technical calculations.
Advertising Agency: Lola, Madrid, Spain
Executive Creative Director: Pablo Monzón
Creative Director: Gustavo Marioni
Photographers: Diver & Aguilar
Art Director: Esteban Franco
The new Magnum Temptation print ad campaign is an explosion of flavor ‘Expialidocious’ – “Magnum Art” showcases beautiful explosions of color and flavors in rich, intense and effective prints. Photographers Diver & Aguilar, were commissioned by Spanish advertising agency Lola,to explore the possibilities of this concept. And the result is pretty stunning!
“Magnum has developed a technology,allowing them to include liquid filled chocolates into their Ice Creams. They Developed a new forming process based around continuous extrusions that allows them to shape in three dimensions whilst dosing the inclusions.”