‘Magnum Art’ Ad Campaign

magnum-art-ad-campaign

Working with Detonators, Small explosives, High Speed trigger and Flash Photography at speeds of up to 1/2000 of a second.The calculations can be fed into the computer to predict the exact moment and therefore depth of the explosion or effect they wish to generate. The results,Unique infinite permutations from a world of chaos that paradoxically could only be created through very precise and technical calculations.

Advertising Agency: Lola, Madrid, Spain
Executive Creative Director: Pablo Monzón
Creative Director: Gustavo Marioni
Photographers: Diver & Aguilar
Art Director: Esteban Franco

More information at www.lola-madrid.com &  Thanks to Adweek for the tip  !

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The new Magnum Temptation print ad campaign is an explosion of flavor ‘Expialidocious’ – “Magnum Art” showcases beautiful explosions of color and flavors in rich, intense and effective prints. Photographers Diver & Aguilar, were commissioned by Spanish advertising agency Lola,to explore the possibilities of this concept. And the result is pretty stunning!

“Magnum has developed a technology,allowing them to include liquid filled chocolates into their Ice Creams. They Developed a new forming process based around continuous extrusions that allows them to shape in three dimensions whilst dosing the inclusions.”

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