‘Magnum Art’ Ad Campaign

The new Magnum Temptation print ad campaign is an explosion of flavor ‘Expialidocious’ – “Magnum Art” showcases beautiful explosions of color and flavors in rich, intense and effective prints. Photographers Diver & Aguilar, were commissioned by Spanish advertising agency Lola,to explore the possibilities of this concept. And the result is pretty stunning!

“Magnum has developed a technology,allowing them to include liquid filled chocolates into their Ice Creams. They Developed a new forming process based around continuous extrusions that allows them to shape in three dimensions whilst dosing the inclusions.”

Working with Detonators, Small explosives, High Speed trigger and Flash Photography at speeds of up to 1/2000 of a second.The calculations can be fed into the computer to predict the exact moment and therefore depth of the explosion or effect they wish to generate. The results,Unique infinite permutations from a world of chaos that paradoxically could only be created through very precise and technical calculations.

Advertising Agency: Lola, Madrid, Spain
Executive Creative Director: Pablo Monzón
Creative Director: Gustavo Marioni
Photographers: Diver & Aguilar
Art Director: Esteban Franco

More information at www.lola-madrid.com &  Thanks to Adweek for the tip  !

Cyril Foiret

French Trendsetter, living & working in New York : art direction, trend forecasting, styling, designing is part of my daily.
PS: Sorry for my French, I don't pretend to be a writer and I know that my writing is not the best...