MAC Cosmetics “Colour Forecast” Video

New York based Creative Agency We Are Plus created these beautiful ‘Color Forecast’ branded videos for MAC Cosmetics. The latest joint-effort is entitled “Spring Colour Forecast.” Running 3:35 in length, the project showcases M•A•C’s Spring Color Forecast collection, which officially launches on March 6. Watch it below, you’ll love it !

For the seventh straight year, this strategic communications project once again united We Are Plus co-creative directors, Jeremy Hollister and Judy Wellfare, and their colleagues with M•A•C Cosmetics’ senior executives, including SVP/Creative Director, James Gager, VP/Design, Toni Lakis, Executive Director/Producer, Cindy Carrandi, and Director/Design, Loann Lam.

“Their challenge this year was to create an audiovisual kaleidoscope of emotional responses to color, centered around the four key colors of M•A•C’s Spring Forecast collection: pink, coral, purple and gold,” Wellfare explained. Working with We Are Plus projects producer Zu Al-Kadiri, production manager Nannette Nelms, and senior designer/animator Laura Rieland to bring “Spring Colour Forecast” to life involved combining original live-action cinematography with artistic design elements created entirely in-house.”

* For more information visit : Wearplus.com | Jeremy Holister | MAC Cosmetics
** You might also like our exclusive hands-on review on the MAC Zine

Cyril Foiret

French Trendsetter, living & working in New York : art direction, trend forecasting, styling, designing is part of my daily.
PS: Sorry for my French, I don't pretend to be a writer and I know that my writing is not the best...