Morgan Hotel Group teams up with emerging American fashion designers from CFDA’s {FASHION INCUBATOR} to curate Semi-Automatic at The Hudson Hotel for New York Fashion Week.

The oversized vending machine, located in the lobby of Hudson hotel, will be stocked with a selection of products and Fashion Week necessities from some of America’s most promising designers. Designers participating in this innovative pop-up curation include Alice Ritter, Gemma Redux, Grey Ant, Jolibe, Public School, Ruby Kobo, and Sang A. Items will include a diamond and wood strand bracelet from Ruby Kobo, a python clutch in Dirty Gold from SANG A, hand-made 7-fold wool ties from Public School, and a channeled rabbit fur jacket from Jolibe.

We have been fans of the vending machine concept for some years now and we always new the luxury market would eventually indulge itself in this futuristic way of shopping. There are so many ways to make this concept really dynamic. What we have seen thus far is just caressing the idea, but you can be sure that there will be some major vending machine marketing attacks in the very near future.