Ludovica Gioscia is an Italian artist, London based, which main interests are retail and social exploration. Inspired by Zygmunt Bauman’s Consuming Life, her works look at our relationship with consumption, from our compulsive need of wasting money, to the media’s goods pornification. With an attitude perhaps closer to an anthropologist than an artist, Gioscia collects and analyzes all sorts of objects connected to mass consumption, from magazines, to wallpapers, to advertising.
Her references come from baroque art & architecture, and 80’s Italian phenomena like the Paninaro: it was the tendency of young people who ate hamburgers at the American-style fast food restaurants (their icon was in fact a cheeseburger), with an obsession for the American popular culture imported by Berlusconi’s TV. From this research, Gioscia created a large wood letter installation of ‘Paninaro’ letters, with fonts and forms typical of the ’80 and the fanzines scene. This intervention has both critical and nostalgic will, underling the very starting point of the globalized youth culture.
Till October 31st at Riccardo Crespi Gallery in Milan it’s possible to have a look to the latest projects of Gioscia, like the series Momie de Femme. Vermilion Glow Bleeds Rust, is the title of the solo show, evocative of the illogical and exaggerated names of certain beauty products. Through a research lasted years collecting materials, above all cosmetic adverts in magazines, Gioscia plays with an excess world, the one embodied from the luxury brands, and the tactile perception of squashed make-up.
Ludovica Gioscia , Vermilion Glow Bleeds Rust
26 Settembre – 31 Ottobre 2013
Riccardo Crespi Gallery, via mellerio, 1 – 20123 milano, Italy
More info about the artist here
