California Dreamin’ : Lightning Bolt Summer 2010

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Known for setting new standards of shaping and surf lifestyle in the early ’70’s, Lightning Bolt has defined itself by the surf culture it bred, which started in Hawaii and spread globally throughout the years. Nowadays Lightning Bolt USA is a located in a charmingly modest loft space in Venice, CA run by guys that are the epitome of this lifestyle brand. LB has started to bring back all their original vintage style boardies and corduroy shorts in their most authentic form for Summer 2010 and their Summer Campaign sets the tone perfectly. I love the retro style video and photos shot and edited by our friend Nick Walker. I feel like I just traveled through time!

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[flashvideo file=http://trendland.com/wp-content/video/lightningolt.mov /]

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Cyril Foiret

French Trendsetter, living & working in New York : art direction, trend forecasting, styling, designing is part of my daily.
PS: Sorry for my French, I don't pretend to be a writer and I know that my writing is not the best...