rendland had the privilege of attending the #Lexus Laws of Attraction exhibit in San Francisco, which launched the new 2013 LS 460 F Sport. Lexus teamed up with renowned fashion photographer Ellen von Unwerth, home furnishings designer Jonathan Adler and Barneys Creative Ambassador Simon Doonan to aid in debuting the new Lexus LS Sport. Jonathan Adler designed the lounge areas for the Lexus Laws of Attraction exhibit. We loved the Lexus monogram pillows shown above!
The entire 2013 LS lineup has a dynamic and fresh style. This philosophy has inspired the Lexus Laws of Attraction event featuring exclusive photographs by Ellen von Unwerth who depicted some of Hollywood’s and the design community’s most inspiring partners.
At the u know u want me gallery photographer Merlin Bronques of Last Nights Party, featured photos that seductively fell into the Lexus Law of Attraction. Referred to by the press as “a Warholian mystery figure,” his pleasing flash film aesthetic and his alluring subjects brought us into moments of spontaneous sex appeal and carefree beauty.
In addition to all the elegantly presented food and cocktails we had the privilege of viewing the Lexus Laws of Attraction photo exhibit by Ellen von Unwerth. The photo exhibit debuted the new 2013 LS 460 F Sport featuring model/actress Devon Aoki and her husband, financier James Bailey; model/actress Jaime King and her husband, film director Kyle Newman; actor Jason Schwartzman and his wife, Brady Cunningham, Art & Design Director of TENOVERSIX boutique; as well as designer Jonathan Adler and Simon Doonan, writer and Barneys New York Creative Ambassador. Ellen von Unwerth is a world renowned fashion photographer whos works have graced the pages of VOGUE, Vanity Fair, Interview, L’Uomo Vogue, I-D and is currently the lens behind GUESS’s ad campaigns. The campaign shot by Ellen von Unwerth for Lexus’s LS Sport has a cute quirky take which meshes perfectly with the new Lexus LS Sport. When you think of Lexus you think luxury, however Ellen von Unwerth manages to maintain that Lexus stature but add a little fun quirky vibe to the campaign setting it aside from all others.
he all-new LS 460 F SPORT combines a more aggressive exterior with a unique sport interior featuring F SPORT seats with larger bolsters, a leather-wrapped steering wheel with paddle shifters and genuine aluminum trim. With a sport tuned air suspension that has been lowered 0.4 inches, a Torsen® limited slip rear differential (RWD model), Brembo six-piston caliper brakes, and 19” forged wheels with summer or all-season tires, the LS F SPORT promises to be the most engaging LS ever. The aggressive spindle grille gives the new LS a greater road presence and stronger brand identity while heralding a significant improvement in driving dynamics, responsiveness and handling.
To view more information on the Lexus 2013 LS 460 F Sport click here.
Photo credit: Colette and Kathryn, Trendland Editors and The Lexus USA showroom.