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Lego Ad Campaign

By / 19 Jul 2009 @ 8:43 am
brunner-usa-lego-dino

brunner-usa-lego-plane

Im loving this cool campaign by Blattner Brunner for LEGO, simple but yet efficient !   This campaign was done before the Cannes Grand Prix Winner.

brunner-usa-lego-boat brunner-usa-lego-tank

Agency: Blattner Brunner, USA
Executive Creative Director: Jay Giesen/Dave Kwasnick
Art Director: Derek Julin

Lego Imagine Campaign, Winner Cannes Lions 2006:

lego-imagine-campaign

Advertising Agency: FCB, Johannesburg, South Africa
Creative Director: Brett Morris


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WHAT DO YOU GUYS THINK?

  • Sinjin

    Nah…these are just too minimalist. They should have done the evolution of the minifig or the exploding parts choices, or how about the quickly increasing color palette? This is only slightly more appealing than an empty baseplate.

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  • Jack Caballero

    Sinjin, I think they should continue with ads of this nature. If you are already familiar enough with Legos to desire the things you’ve mentioned then this advertising might be wasted on you. But if you are a curious outsider then these images highlight the essence of the toys, which is timeless and universal. And appealing.

  • GAIBCA

    AWESOME! it really capture what lego its about

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  • Mikko

    Too bad it’s a rip-off from IKEA’s ad campaign few years back.

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