Sunday, March 9th, 2014
Nah…these are just too minimalist. They should have done the evolution of the minifig or the exploding parts choices, or how about the quickly increasing color palette? This is only slightly more appealing than an empty baseplate.
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Sinjin, I think they should continue with ads of this nature. If you are already familiar enough with Legos to desire the things you’ve mentioned then this advertising might be wasted on you. But if you are a curious outsider then these images highlight the essence of the toys, which is timeless and universal. And appealing.
AWESOME! it really capture what lego its about
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Too bad it’s a rip-off from IKEA’s ad campaign few years back.
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Cyril Foiret - who posted 3531 articles on Trendland.
French Trendsetter, living & working in New York : art direction, trend forecasting, styling, designing is part of my daily.
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