INTERIOR DESIGN, STORE
L’Eclaireur New Concept-Store [Paris]
With a mix of Art, luxury brands and technology like the Microsoft Table Touch or the 147 screens on the walls made of wood, cartons, polystyrene and aluminum, as well as the surprise walls that rise and fall, to accede the garments, the new l’Eclaireur store will definitely be THE new shopping destination spot in Paris…Can’t wait to see it !
” This is the place that we always dreamt of “ said Hadida, ” Our luxury is able to go further each time. Unrelated to what already exists. We encourage research, relationship, surprise. Mark the difference in finding the right expression of the moment.”
“We are playing with the discovery, the role of the sales associate is to communicate “
” This is not a store” said Arne Quinze, ” Its and experience, this project is the formatting of a dream, an intention fed with emotions, stories, memories; like a tale in which I hope everyone can find a little of himself “
Interview of Hadida about fashion senses by Diane Pernet
As a Parisian, I can tell you that L’Eclaireur is THE best concept store in the French Capital – If you told me “and what about Colette?” I would tell you, Colette’s got the hype, L’Eclaireur got the class! Nothing comes close to them in Paris. Owned by French fashion connoisseur Armand Hadida and his wife Martine (owners as well of Parisian tradeshow Tranoi ). They already have 5 stores in Paris and 1 in Tokyo – This one is their 6th one, and they went pretty far into the concept, designed by Belgian Designer Arne Quinze. They decided to create a space different than any other boutiques, they wanted to prove that for selling fashion, it is not obligatory to show it, and this is why they decided to hide part of the clothes, leaving room for the percievers imagination.
Here is the review about the opening of their 6th store in 40 rue de Sévigné 75003 Paris.
- Kirsty Mitchell's Wonderland Pictures (3,889)
- Alice In Wonderland by Annie Leibovitz (3,489)
- The Old "Switcheroo" by Hana Pesut (2,866)
- A Lab Milano's S/S 2012 (2,427)
- Mario Testino for British Vogue "High Plains Drifter" (2,273)
- Barbara Keal's Animal Felt Hats (2,029)
- Karla Spetic F/W 2012 (1,980)
- Tommy Ton for May 2012 Harpers Bazaar (1,730)
- Dream Nation's CAAPI Collection (1,545)
May 26 12 @ 12:32 PM
Pitti Uomo Trade ShowMay 26 12 @ 3:57 PM
Movement Electronic Music Festival 2012May 26 12 @ 5:26 PM
Luster's Gallery LaunchMay 28 12 @ 11:20 AM
LCC - Summer Shows 2012 - Show 2: GeneratorsJun 01 12 @ 12:32 PM
São Paulo Fashion WeekJun 04 12 @ 11:26 AM
Jalouse Rocks Paris #3Jun 04 12 @ 6:05 PM
2012 CFDA Fashion AwardsJun 07 12 @ 10:02 AM
Art Now: A Survey of Urban Contemporary ArtJun 07 12 @ 12:38 PM
Antwerp Royal Academy Show 2012Jun 09 12 @ 11:16 AM
Parklife 2012
1
This is amazing technology - definitely the future!2
Is they are all made by metal.3
very funny4
I will have a try,and i believe it will be very delicious.....5
It must be a peace music,i guess.6
And she lives in Apt 69, nice touch.7
Are you serious? I'm usually a fan of the stuff you put up here, but just cause she's a friend of Trendland doesn't mean you have to be completely uncritical about this commercial. The objectification of the woman, and also the patronizing of the men, is so sad to me.. it's like a commercial from the 50's?? For Samsung to promote a Smart TV with such a medieval view on gender roles.. I guess the only smart thing about this really is the TV..8
A great work i loved the post.9
Hey there! I just tried out the new Kokorico, by Jean Paul Gautier and also made a review for it, here in Brazil. I really loved the Patchouli like scent.10
aaa