The latest Benetton project: Lana Sutra was created by Erik Ravelo, a Cuban artist at Fabrica. These art pieces embody the idea of color and of a woolen thread linking all humankind. The Lana Sutra is a series of 15 installations conceived as a homage to love and dedicated to the desire for an equal and sharing society.
“The emotions each color gives, the cosiness of wool, a warm embrace: these are all feelings that unite the human kind and are expressed in a new art form in line with its time.”
The Lana Sutra is the result of Ravelo’s reflections on the meaning of Kamasutra (kama, pleasure; sutra, a thread which unites). Each installation is made of two plaster sculptures: two bodies embracing and covered in woolen threads in various colors, chosen from the key tonalities present in the United Colors of Benetton Fall-Winter collection, currently available in the stores. The points where the two entities meet and where the colors merge into each other, is yet again a way to symbolize how love can cancel differences and bind humanity as one.
The Lana Sutra will also have its own special soundtrack: a theme created and composed especially for the occasion by Francesco Novara, a musician working at “Fabrica”. The music can be downloaded from the internet, and will form part of the innovative Benetton C.D. series for Autumn/Winter 2011.
Starting from the Lana Sutra, a special edition of Colors Magazine is in the works, entitled COLORS LOVE, an issue totally dedicated to those differences which are overcome in the name of love. There will also be a special online project, where couples can narrate their personal stories and experiences.
The show was unveiled by Benetton to the international media and the fashion community on September 6th, opening in three cities simultaneously – Istanbul, Milan, and Munich.