Lacoste Red says, “Let’s Dance!”

I love Lacoste Red‘s current campaign! The concept is fresh, interactive, well branded, and extremely well executed. The stop motion video shown here is so clean in its outfit transition, I couldn’t stop watching to see what the next would be. They have made the entire campaign accessible on the Lacoste Red Website allowing visitors to download the wallpapers to their desktop or iPhone, and even creating a Lacoste Red iPhone application. The music choice and edit is extremely on point as well. The next generation of marketing is here! I bet you can follow them on Twitter too! 🙂

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