Kevin Murphy: Lenticular Labeling

How do they get all the information on those tiny travel sized bottles? Kevin Murphy, professional hair care product brand,  has mastered this challenge. Using a ‘lenticular’ label on their 100ml products allows for four unique info panels to be seen at different angles. This space saving technology makes for a graphically innovative travel sized solution . Other retailers producing travel sized products should take note!

Check out Kevin Murphy’s website here.