Kevin Murphy: Lenticular Labeling

How do they get all the information on those tiny travel sized bottles? Kevin Murphy, professional hair care product brand,  has mastered this challenge. Using a ‘lenticular’ label on their 100ml products allows for four unique info panels to be seen at different angles. This space saving technology makes for a graphically innovative travel sized solution . Other retailers producing travel sized products should take note!

Check out Kevin Murphy’s website here. 

Jaclyn Hudson

Year Born: 1992
Location: New York // How many hours a day are you on the web? far too many
Best place to eat in your neighborhood: La Esquina
Top 3 Places: London, Cusco, New York
Next destination: South East Asia
Generation favorite: James Blake