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Jonathan Saunders S/S 2013

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Written By Guest Blogger Adrien Book Although best known for his beautifully-printed, colorful, feminine womenswear Jonathan Saunders’ menswear collection for Spring/Summer 2013, which was revealed during the London Collections Mens weekend was acclaimed by the media and the public alike. Rightly nicknamed “the digital tailor”, the Glaswegian used a wide range of micro prints and bright colors to separate his collection from all the other menswear shown during the weekend. He also proved to be a real virtuoso when it comes to using mixing colours and fabric to create a unique feel to every piece of clothing, as all of his David Bowie inspired pieces were full of vitality, which, for those who feel that fashion is alive, translates as a certain eagerness to be worn.

Saunders also took inspiration from the proportions, colours and geometry of the Bauhaus movement.

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The shapely and detailed trench coats were a strik­ing focal point of spring’s lineup, proving that the “Saunders man” will be more than prepared for London’s April showers. Mean­while, sharp nar­row trousers were the per­fect com­ple­ment to smart knitwear and a youth­ful mix of sports­wear that included draw­string shorts and cropped jackets.

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Thin pinstripes and a circular geometric graphic emblazoned jersey T-shirts and print on print suits, each perfectly crowned by those iconic Bowie sunglasses. The subsequent seventies vibe resulted in a colour palette ranging from rich teal (particularly enticing in a sumptuous cardigan and a pair of velvet loafers) to blocks of primary red slim-tailored trousers and yellow ribbed jumpers. Not to be forgotten were shades of ‘that’ 70’s brown, worn with perforated shorts and shirts, perfectly complimented by a deep green.

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Saunders’s inspiration continued right down to the models’ socks which were pulled high on the calf, adding a sense of sprezzatura to the collection, while shirt collars were tucked neatly under round and V-neck jumpers.

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When asked about the London collections: Men, Saunders stated “It was phenomenal, I’ve never had so much great feedback. It was really nice to do a presentation – I love doing shows, but when you do a presentation, it feels much more about the clothes. It’s all still in its infancy, but I love wearing it. What I do translates to menswear quite simply. It’s nice to come at what I do in a more subtle way. That what men want – it’s a subtle approach to colour combinations.”

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The presentation went so well, in fact, that the designer could soon have a new celebrity client in the form of Johnny Depp, who’s stylist “went crazy” when seeing the collection.

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Editorial Team



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