London based label Jojo & Malou was conceived by Swedish designers Jojo Ericson and Malou Palmqvist. Each collection differs from the next by inspiration but always maintains a highly graphic aesthetic which in the last collection can be compared to other such pioneers as Cassette Playa and Jeremy Scott with a combination of some Ksubi style. they referred to their last collection as “magical-geek-chic”, not a bad thing for a geek to be. Spring/Summer 2007 | Spring/Summer 2006
