Royal College of Art graduate, James Long, has built his name and reputation doing what all our favorite British designers do best: mixing new ideas with the traditional. Designer of eponymous label, his trademark look is strong, bold, directional menswear, with innovative knits and reworked leather. The latest to be selected by Topshop to share his vision with the mainstream, his Topman capsule collection, seen here, has recently hit the streets. Inspired by Keith Richards, Kurt Cobain and The Sex Pistols, Long has updated classic jumpers with new textures and cool color ways. We can’t think of a more suited designer for the coveted Topshop collab: the perfect mix of boundary pushing with commerciality.