It’s been more than 20 years since Jenna Lyons, creative director, started her revolution of the J.Crew brand. Even though there have been complaints among the older generation of the brands followers on core value denial, Jenna definitely knows what she is doing. She took J.Crew for a long journey to sharp, contemporary style, yet concentrated not only on latest trends but on the way women want to feel, when they are dressed in J.Crew – to feel confident and fabulous.
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