PaperMag‘s Johnny Misheff recently named INVEN.TORY the best new shop in Nolita, New York City.  And it’s no wonder- with it’s incredible finds and even better prices, INVEN.TORY is paving the road to a smarter way of shopping.  Founder Mike Townsend thinks of the store as a curated boutique that is category and not brand-driven.

That isn’t to say that the store doesn’t carry must-have brands- while the clothing in the store rotates weekly, there are always plenty of great items from lines like Lorick, Idol Radec, and Corpus.  Townsend and his partners consistently hand pick the best new items that are always on-trend, bringing what would be otherwise unknown talent directly to their customer.  Even the design of the store is part of the experience.  With it’s effortless simplicity- exposed brick walls, garments hanging off of chains found right on the streets of New York City, and clean lighting- shopping becomes uncomplicated and more direct. Customers love  INVEN.TORY not only for it’s designer goods at wholesale prices, but also for it’s unique and clever flair.