Brief of the project:
We created a concept around and Interactive Display Window: The Worldwide Conspiracy.
All WESC Concept Stores would have these interactive windows where WESC Activists are showcased and chosen by users online all over the world. The name of the user is displayed on the lower corner of the window. Not only they choose the activist online but also create a pattern background to personalize their creation that they can showcase in any of the cities they can choose online.
That reactions of the offline users are also recorded live and are shown on a live stream on the site so you can see, on a split screen the reaction and the consequence on the video.
The Brief was to connect the brand with Music/Art and we used the best connection and resource the brand has connected to the creative industry: The WeActivists. We also wanted the brand to be perceived as global and connect the Activists more to the people.
The window contains a screen that displays these videos generated online and that turn live when users triggers them offline by walking.
Beatriz Areilza cargocollective.com/?bareilza/
Gustaf Engström gustafengstrom.se
Juliana Oliveira Silva cargocollective.com/?julianasilva
Lucas Lima luklima.com
Marcus Wallander lorem-ipsum.se
Another great project directly coming out of the (very buzzed school) Hyper Island. This Interactive Window Concept was made for their Advanced Interface Design class. Using Aussie streetwear brand WESC, they created these interactive windows where online uses upload their video, create their background and choose in which city they want it to showcase. A great concept not too far from reality. Watch video below for better understanding.
May 20 13 @ 5:32 PMTom Petty & the Heartbreakers
May 21 13 @ 5:23 PMMoMA's Annual Party in the Garden
May 22 13 @ 5:37 PMof Montreal at Music Hall of Williamsburg
May 23 13 @ 5:27 PMØDD Spring Sale
May 24 13 @ 5:40 PMYacht at Shea Stadium
May 25 13 @ 5:50 PMJames Murphy and Special Guests at Grand Prospect Hall
May 26 13 @ 5:54 PMOneohtrix Point Never at Saint Vitus
May 27 13 @ 6:01 PMA conversation With James Murphy
May 28 13 @ 5:46 PMNaoaki Funayama: X-don at Ouchi Gallery
May 29 13 @ 6:06 PMMarina & The Diamonds and Charli XCX