Brief of the project:
We created a concept around and Interactive Display Window: The Worldwide Conspiracy.
All WESC Concept Stores would have these interactive windows where WESC Activists are showcased and chosen by users online all over the world. The name of the user is displayed on the lower corner of the window. Not only they choose the activist online but also create a pattern background to personalize their creation that they can showcase in any of the cities they can choose online.
That reactions of the offline users are also recorded live and are shown on a live stream on the site so you can see, on a split screen the reaction and the consequence on the video.
The Brief was to connect the brand with Music/Art and we used the best connection and resource the brand has connected to the creative industry: The WeActivists. We also wanted the brand to be perceived as global and connect the Activists more to the people.
The window contains a screen that displays these videos generated online and that turn live when users triggers them offline by walking.
Made by:
Beatriz Areilza cargocollective.com/?bareilza/
Gustaf Engström gustafengstrom.se
Juliana Oliveira Silva cargocollective.com/?julianasilva
Lucas Lima luklima.com
Marcus Wallander lorem-ipsum.se
Hyperisland.se / www.northkingdom.com
TAGS: concept, concept store, HyperIsland, Interactive Wesc Window Concept, Interactive Window Concept, north kingdom, STORE, wesc, window display, windows
WHAT DO YOU GUYS THINK?
Another great project directly coming out of the (very buzzed school) Hyper Island. This Interactive Window Concept was made for their Advanced Interface Design class. Using Aussie streetwear brand WESC, they created these interactive windows where online uses upload their video, create their background and choose in which city they want it to showcase. A great concept not too far from reality. Watch video below for better understanding.
May 26 13 @ 5:54 PM
Oneohtrix Point Never at Saint VitusMay 27 13 @ 6:01 PM
A conversation With James MurphyMay 28 13 @ 5:46 PM
Naoaki Funayama: X-don at Ouchi GalleryMay 29 13 @ 6:06 PM
Marina & The Diamonds and Charli XCXMay 30 13 @ 6:10 PM
Lee "Scratch" Perry at Le Poisson RougeMay 31 13 @ 6:15 PM
Azari & III at Highline BallroomJun 07 13 @ 10:42 AM
The Govenors Ball NYC Music FestivalAug 28 13 @ 3:55 PM
Venice Film FestivalMay 02 13 @ 2:18 PM
Medium Concepts Sample SaleMay 02 13 @ 11:30 AM
Food Book Fair
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?