The secret behind the Chanel jacket is that it’s actually a men’s jacket. When Gabrielle Chanel designed the piece back in 1954, she wanted to “enable women to move with ease” and “not change their attitude or manner, depending on their dress”. To basically “not feel they were in costume”, which was apparently the order of the day.
All this and more conversational tidbits are revealed in Chanel’s latest three and a half minute digital film, The Jacket, which dropped online just last March 13.
It’s funny to note that a piece, which these days, exudes prim and proper actually started off being quite avant-garde. Then, fashioned in tweed and paired with knee-length skirts; the Chanel jacket has since ridden the trend waves, thanks to the Lagerfeld touch, and has been embroidered, lengthened, cropped, paired with jeans, and basically designed to shape the times.
TAGS: Chanel, digital film, gabrielle chanel, inside chanel, Karl Lagerfeld, the jacket
WHAT DO YOU GUYS THINK?
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Medium Concepts Sample Sale
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?