Indulgence by Tyler Shields

Indulgence by Tyler Shields

Celebrated photographer Tyler Shields tackles Hollywood luxury and high fashion emulating the all-important editorial format for the Indulgence series; assisted by the playful presence of actress Ana Mulvoy-Ten.

The end result is a provocative and ingenious statement on brand mania and consumption.

 

As mischievous sabotages, Shields employs high-end brands to mundane products. The visual compositions do not leave room for doubting, it’s all about the consumer goods and the branding process. Where is the limit to deviate from the manufacture and quality standards that define luxury goods? It ceases to be about the process and it becomes an empty brand logo.

 

The tour de force is the brilliant tug of war between an alligator and the beautiful actress, battling it out for the much-coveted Hermès Birkin Bag, a profane or enticing mise en scène depending on where you stand.

 

Interestingly Shield’s work caters to opposite crowds easily; from art galleries seducing it’s visitors to buy and showcase his work on their private galleries, and at the other end of the spectrum, this series would fit quite well in an Adbusters magazine. A proper trickster.

 

Written by Mateus Andrade

Indulgence by Tyler Shields

Indulgence by Tyler Shields

Indulgence by Tyler Shields

Indulgence by Tyler Shields

Indulgence by Tyler Shields

Indulgence by Tyler Shields

Indulgence by Tyler Shields

Indulgence by Tyler Shields

 

Explore more works from Tyler Shields at:www.tylershields.com




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