india mahdavi red valentino store london

India Mahdavi Designed Red Valentino flagship store in London

Paris-based architect and designer India Mahdavi is behind the interior of the latest REDValentino boutique, located on Sloane Street. The 170 square meter store features a great brass and glass façade on one of London’s most strategic streets, inviting customers to discover a new intimate and charming space. The oneiric atmosphere is set free creating striking contrasts with a harmonious overall mood. The sinuous lines of each element within the store blend elegantly with the label’s collections.

india mahdavi red valentino store london

Speaking of his decision to open a flagship in London, Pierpaolo Piccioli, Creative Director of REDValentino, says:

‘The initial idea, together with India, was to create an intimate and emotional space. A meeting place that favors dialogue, a virtual and real exchange of ideas. London is a dynamic, cosmopolitan and unique metropolis. It is important for me to have a REDValentino store in this universe-city, centre of constant evolution and multicultural activity. London is unconventional and follows the continuous beat of the heart.”

india mahdavi red valentino store london

india mahdavi red valentino store london

Mahdavi talking about her style:

“My style is polyglot, polychrome, cross-cultured. Color is fundamental in my work, so is texture. I use texture like color, and I use color to bring light. Being creative starts with imagination, is fed by inspiration, and ends with a story. When I met Pierpaolo, we really had a great connection – he was part of the inspiration and together we created a dream.”

india mahdavi red valentino store london

REDValentino – 133, Sloane St., London SW1X 9AX

www.india-mahdavi.com
&
www.redvalentino.com




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