In a Color Chips World

Ad agency McKinney worked with client Sherwin Williams to explore a world made of color, literally. They  creating amazing, colorful campaigns (and sculptures) for print, web and tv.

This multi-spot campaign, “Paint Chips” introduces viewers to this clever concept: Living  in a ‘Color Chips World ‘. All the amazing 3D animations has been created and directed by Buck NY

This Sherwin Williams paint chip campaign, premiered to 23 million viewers in the American Idol finale.

Agency: McKinney
Producer: Josh Eggleston
GCD: Ellen Steinberg
Copywriter: Jenny Nicholson
Art Director: John Hagerty

Directed By: Buck
Production House: Buck NY
Creative Director: Orion Tait
Executive Producer: Kate Treacy
Producer: Kevin Hall