They had a huge number of advert substitutions submitted for the exhibition; just a few are documented here.
Around 30 people joined them on the art walk and many thousand people saw this documentation in the exhibition hall itself.
More info at Artvertisers
Improved reality is part of our near future, and if you can replace ugly billboards with Art, well the world should be a more happy place then! The Artvertiser is a software platform for replacing billboard advertisements with art in real-time. It works by teaching computers to ‘recognize’ individual advertisements so they can be easily replaced with alternative content, like images and video. see video below
Here is documentation of the street exhibition they did for Transmediale 2010 as part of the Future Obscura exhibition. It was the first successful trial of The Artvertiser digital binoculars (aka ‘Billboard Interception Unit’ v1).
May 24 13 @ 5:40 PMYacht at Shea Stadium
May 25 13 @ 5:50 PMJames Murphy and Special Guests at Grand Prospect Hall
May 26 13 @ 5:54 PMOneohtrix Point Never at Saint Vitus
May 27 13 @ 6:01 PMA conversation With James Murphy
May 28 13 @ 5:46 PMNaoaki Funayama: X-don at Ouchi Gallery
May 29 13 @ 6:06 PMMarina & The Diamonds and Charli XCX
May 30 13 @ 6:10 PMLee "Scratch" Perry at Le Poisson Rouge
May 31 13 @ 6:15 PMAzari & III at Highline Ballroom
Jun 07 13 @ 10:42 AMThe Govenors Ball NYC Music Festival
Aug 28 13 @ 3:55 PMVenice Film Festival