ilovefake is a digital bi-monthly magazine mixing fashion, art and culture. Hailing from Amsterdam, ilovefake describe their audience as of a young age (16-40) opinion formers, with an interest in fashion, design and art. I stumbled across some pictures from the online mag on ffffound. The photos are inspirational and stylish, they work with accomplished artists and photographers from around the world an the European style and culture is personified through the pictures.

Particularly inspirational for constantly reinventing the style and culture of the magazine, its caught my eye as another inspiration guide for the fashion industry.