Illionaire Spring/Summer 2009/2010

illionaire

Designers duo Ben Woodcock and Kat Grace of Aussie label Illionaire, launched in 2006, have really taken a bold turn in the right direction within the last 2 seasons. what started out as a young unisex street brand has developed into quite a full range young designer collection. My trend radar sensors definitely went off after seeing last seasons collection, but it was a bit early to know if that direction would stick. For SS09/10 they have come back with a collection which is equally, if not stronger and very collected. The prints/die techniques they used really helped to tell their story from day to night and earth to space. Channeling the solar atmosphere was a major part of their inspiration as seen on the prints and in the lookbook concept.

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Ani Tzenkova

Bulgarian born, Los Angeles raised – Ani is the Mini Boss of TrendLand. Having worked as fashion designer, stylist, art director and producer, she fuses all her budding experience into TrendLand’s creative platform and tries to stay on top of Frenchies grammar as much as possible.