
See more of his work here http://denimu.com/
Denim—in its manifold recreations of grunge, indigo, skinny, washed, and the high-waisted mom jeans—plays a big role to most people in their 20s.This is even more apparent in 28-year-old Sweden-based British artist Ian Berry. Dubbing himself Denimu, the Japanese phonetic spelling of denim, Ian works solely with the medium, bleaching, coloring, and cutting to form tactile landscapes and portraits.
“I was about 14 and we were going to a family party. I wanted to wear my favorite pair of jeans, but my mum had other ideas. Out instead came the corduroy. I still remember feeling so self-conscious and uncomfortable, and not myself. How I wanted to be in my beloved denim, just like my cousins were wearing,” reads his artist statement (which Ian also notes is “a tone of voice that is nothing like his own”).
” A few years later I came across the very same pair, now unique through wear, on top of a pile of cast offs ready for the charity shop. I found myself staring at them, wishing I could still fit in them remembering the times when I could. I was transfixed by the ripped, faded beauty of the fabric.”

May 24 13 @ 5:40 PM
Yacht at Shea StadiumMay 25 13 @ 5:50 PM
James Murphy and Special Guests at Grand Prospect HallMay 26 13 @ 5:54 PM
Oneohtrix Point Never at Saint VitusMay 27 13 @ 6:01 PM
A conversation With James MurphyMay 28 13 @ 5:46 PM
Naoaki Funayama: X-don at Ouchi GalleryMay 29 13 @ 6:06 PM
Marina & The Diamonds and Charli XCXMay 30 13 @ 6:10 PM
Lee "Scratch" Perry at Le Poisson RougeMay 31 13 @ 6:15 PM
Azari & III at Highline BallroomJun 07 13 @ 10:42 AM
The Govenors Ball NYC Music FestivalAug 28 13 @ 3:55 PM
Venice Film Festival
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?