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TAGS: Anna Haupt and Terese Alstin, Hovding Invisible Bike Helmut, invisible helmet, revolutionary design, Sweden
WHAT DO YOU GUYS THINK?
Fully endorsing this brilliant idea over 10 years in the making……. In spring, 2005, Anna Haupt and Terese Alstin, Swedish industrial design master’s students at Lund University took note of traditional bike helmets: discomfort, limited peripheral vision, and complete lack of style. They set out to create the impossible; an invisible bike helmet. After years of testing different ideas, materials, shapes, and theses, they came up with an inflatable collar. The collar houses a sensor that detects abnormal movement in the cyclist and triggers an airbag which inflates in 0.1 seconds, covering the cyclist’s head. They also made sure to look at all normal movements, that may sometimes be jerky, to ensure the airbag won’t suddenly envelope your head if you turn your head quickly. This revolutionary idea not only gives the cyclist more sensory control, vision, and comfort, but it has tested to be much more effective on safety than the traditional helmet. The airbag cushions the head and brain, reducing the blow, impact is cushioned and everyone is safer. Not yet approved in the USA, they are currently launching throughout Europe, which makes sense considering the European’s love for anything with 2 wheels.
May 21 13 @ 5:23 PM
MoMA's Annual Party in the GardenMay 22 13 @ 5:37 PM
of Montreal at Music Hall of WilliamsburgMay 23 13 @ 5:27 PM
ØDD Spring SaleMay 24 13 @ 5:40 PM
Yacht at Shea StadiumMay 25 13 @ 5:50 PM
James Murphy and Special Guests at Grand Prospect HallMay 26 13 @ 5:54 PM
Oneohtrix Point Never at Saint VitusMay 27 13 @ 6:01 PM
A conversation With James MurphyMay 28 13 @ 5:46 PM
Naoaki Funayama: X-don at Ouchi GalleryMay 29 13 @ 6:06 PM
Marina & The Diamonds and Charli XCXMay 30 13 @ 6:10 PM
Lee "Scratch" Perry at Le Poisson Rouge
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?