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The drums are to drool for and the lyrics are plain ‘ole sweet. The dripping synths with the metallic knife wielding sound effect creates a scary sound. Yet, the gentle, sleepyhead vocals brings it back to heartfelt and dreamy. Band leader, Noel Heroux, defines their sound juxtaposition, saying “The record is really aggressive sounding, but soft in attitude.” If you’re looking for a precise moment of deep feelings evoked, I’d say around 00:35. By nature, this track produces head-bobbing melodramatics full of neo-psychedelic appeal that are hard to resist. The positively-charged extremes of the song are affective–everything music should be. What a relief.
TAGS: Alternative, architecture in helsinki, dovecote records, hooray for earth, indie, indie-pop, momo, music, noel heroux, song of the day
WHAT DO YOU GUYS THINK?
Listen to “True Loves” here
Hip hip, hooray. Hooray for Earth (of Dovecote Records) is proving why they’re the perfect supporting act for Architecture in Helsinki’s much-awaited tour this summer. “True Loves,” off their early May-released and raved about debut EP, Momo, has got the angelic back-up vocals to die for.
May 22 13 @ 5:37 PM
of Montreal at Music Hall of WilliamsburgMay 23 13 @ 5:27 PM
ØDD Spring SaleMay 24 13 @ 5:40 PM
Yacht at Shea StadiumMay 25 13 @ 5:50 PM
James Murphy and Special Guests at Grand Prospect HallMay 26 13 @ 5:54 PM
Oneohtrix Point Never at Saint VitusMay 27 13 @ 6:01 PM
A conversation With James MurphyMay 28 13 @ 5:46 PM
Naoaki Funayama: X-don at Ouchi GalleryMay 29 13 @ 6:06 PM
Marina & The Diamonds and Charli XCXMay 30 13 @ 6:10 PM
Lee "Scratch" Perry at Le Poisson RougeMay 31 13 @ 6:15 PM
Azari & III at Highline Ballroom
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?