Holly Fulton AW 10/11 London Fashion Week

Holly Fulton is making a name for herself in London with big bold prints and larger than life plastic jewelery. Having already won the Swarovski Emerging Talent Award for Accessories at the British Fashion Awards 2009. This fresh designer from Scotland’s cut out plastics and chunky swarovski jewels are set to make her one to watch.

For her AW10 presentation at London Fashion week she revisited her love for art deco and 60s graphics. Admitting she was inspired by ‘Louis Barillet, pythons and telephones.” she has stepped it up by adding snake skin, fur and velvet to her collection of sophisticated silhouettes. Over sized coats and dresses covered in print give a Holly Fulton illusion reminiscent of her collection with Fashion East for SS10.


Bold shades of orange, turquoise and yellow bring the colour to the collection with staple monochrome pieces making the most of her art deco-esque geometric prints. In particular the floor length dress teamed with chunky bangles and brogues left me mesmerized. Hypnotized in a catwalk of prints. Living up to the distinctive style fulton has already created for her brand. A successful first solo presentation for Holly fulton.





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