TAGS: hermes, hermes custom scarf, Hermes Custom Scarf Counter at NY Flagship, not your grandma's scarf, RDAI
WHAT DO YOU GUYS THINK?
Written by Guest Blogger Katherine Roettger
Not your Grandmother’s Silk Scarf
On May 2, 2011 Hermes introduced the world to their freshly renovated Madison Ave. flagship store by unveiling an entire new floor (designed by Parisian architectural firm RDAI), which adds 2,100 square feet to the shop. Filling the space will be the classic Hermes stand-bys, such as scarves and fragrances, but accompanying them will be something both new for the company, and also innovative for the luxury fashion industry as a whole: a customizable silk scarf (also “Gavroche” pocket square and “Twilly” ribbon) counter. While the idea of offering a customizable product is not new, a high-end brand offering the option for their most iconic products is. With all the choices available (17 designs, 54 color combinations, 30 silk yarn colors, and 2 different fonts), there are literally thousands of possible outcomes, bringing new meaning to the term exclusivity. Of course prices vary and turn around time for a finished, personalized scarf is one to two weeks.
May 23 13 @ 5:27 PM
ØDD Spring SaleMay 24 13 @ 5:40 PM
Yacht at Shea StadiumMay 25 13 @ 5:50 PM
James Murphy and Special Guests at Grand Prospect HallMay 26 13 @ 5:54 PM
Oneohtrix Point Never at Saint VitusMay 27 13 @ 6:01 PM
A conversation With James MurphyMay 28 13 @ 5:46 PM
Naoaki Funayama: X-don at Ouchi GalleryMay 29 13 @ 6:06 PM
Marina & The Diamonds and Charli XCXMay 30 13 @ 6:10 PM
Lee "Scratch" Perry at Le Poisson RougeMay 31 13 @ 6:15 PM
Azari & III at Highline BallroomJun 07 13 @ 10:42 AM
The Govenors Ball NYC Music Festival
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?