• haribo campaign concept
    GRAPHIC DESIGN

    Haribo Campaign Concept

    Ani Tzenkova·

    haribo campaign concept

     

    As a class in the design department of advertising school, HAW Hamburg, students were assigned to create an exciting and strong print campaign for the new original Haribo gummy bears with 25% more fruit juice. Graphic designers Valentin René Tillian and Michael Wilde came up with this simple and quite brilliant concept which I am sure Haribo is eating their heart out over.

    haribo campaign concept

    See more work from Valentin René Tillian and Michael Wilde

    Via Creative Review

    Ani Tzenkova
    As an entrepreneur and creative disruptor, Ani Tzenkova is driven by the incubation process of new ideas and building roadmaps that address gaps in popular culture. With a passion for elevating undiscovered talent and developing social concepts that bridge digital, physical, and experiential activations, creating community and strategic brand partnerships is at the heart of her work. In 2005, she co-founded Trendland.com, and served as Editor-in-Chief for over a decade. Her work focuses on creating authentic opportunities for discovery and human interaction, with notable client work including Ace Content, CR Fashion Book, Cadillac, Expedia, Ikea, Land Rover, Lexus, Marriott, and Sonos.



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