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Hanes “No Scratchy Labels” Campaign

By / 19 Nov 2009 @ 8:36 am / 1791 views
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thanks to Phillippe Deliere’s Blog for the tip.

This brilliantly executed campaign for the “No Scratchy Label” concept of Hanes is so simple and so effective. Unfortunately I am unable to locate the agency that produced this but stay tuned in the comments to see who it is.

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Bulgarian born, Los Angeles raised – Ani is the Mini Boss of TrendLand. Having worked as fashion designer, stylist, art director and producer, she fuses all her budding experience into TrendLand’s creative platform and tries to stay on top of Frenchies grammar as much as possible. Contact the author

RELATED POSTS

  • http://www.bloggingthe.net tom

    Great photos and an amazing campaign!

  • http://www.behance.net/denzilmachado denzil machado

    this was a campaign done by McCann Erickson Mumbai…
    shot by ace photographer Jatin Kampani (www.jatinkampani.com) …
    creative director: Prasoon Joshi
    copy writer: Rachana Roy
    art director: Denzil Machado…

    comments/critics are welcome…

  • Drano

    After a few washings the print starts to lift up and gets very scratchy, more so than any cloth label ever did. Hanes is probably aware of this but after people find out they will have made their millions.

Hanes “No Scratchy Labels” Campaign