
Having a soft spot for great sustainable design, I was immediately attracted to the way the designers use and “sculpt” decay in their pieces, how they really showcase and highlight the seriously weathered and unwanted elements they use. They work with what would normally be an end of life of material and transform it with an intention of purpose and beauty, although perhaps because the beauty is not so cliche, it maybe a little bit harder for some to see. As I looked through images I was reminded that we, as human beings, are decaying every second, and perhaps this work can serve as a metaphor that death is not as finite as we have been conditioned to think, but can also be thought of as a transformation into a new life, an infinite cycle of new beginnings.
Each piece of furniture has been made by highly eroded material, with the thought that it will keep eroding, wine will be spilt, dogs may chew the legs of a table or” children may stain a sofa” These “traces of usage are supported and embedded within Godspeed’s designs” which makes them highly functional and long life. That is the heart of a sustainable practice, Godspeed is doing their part in taking what we may find banal and insipid and transforming it into charm and wit, and, they make really cool furniture.
www.weareonlyinitforthemoney.com
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Godspeed Furniture launched in 2008 in Tel Aviv by Finn Ahlgren, (Sweden) and Joy van Erven (Holland) who met at a bar in the Holy Land. Coincidentally, they started building bars and interiors, using very badly decayed scrap wood found on the street and put an added challenge of making the piece within a one hour time frame. Because of this self imposed limitation, they had to eliminate sketching before creating, which resulted in their very specific and unique “live sketching”; a process which brings “randomness and improvisation” to their work.

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Isabelle Wenzel Opening at HAUSERGALLERY SwitzerlandJun 21 13 @ 6:16 PM
Modular Presents FOR 2013Jun 22 13 @ 4:00 PM
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MAN Paris - S/S '14Jun 29 13 @ 1:39 PM
MoMA PS1 Warm Up 2013Aug 28 13 @ 3:55 PM
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London Collections Mens
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?