The Outer Sunset neighborhood in San Francisco used to be a desert covered in sand dunes. But now, it’s home to the General Store, a clothing and home shop founded by Serena Mitnik-Miller and Mason St. Peter in 2012. Both embrace anything artisanal, like chocolate from Brooklyn’s Mast Brothers and even a sandal-making workshop. Not forgetting their location’s roots, however, they tend a greenhouse of cacti out back.
Photographed by Victoria Smith for SF Girl By Bay
Visit General Store online.