I really like how FastCompany writer Alissa Walker put it: ” When your look is so classic and conservative any attempt at rewinding 40 years with no context is like a parent trying to convince their kids of their awesomeness. “I swear, I WAS COOL!”
“The use of something as pedestrian as Helvetica just looks like they’re trying to nudge themselves into American Apparel hipness!”
ISO50, is running a redesign contest with dozens of submissions already envisioning how a new Gap should look.
Read more about it on:
Adage
FastCompany
ISO50
NyMag
Huff Po
Brand Channel
Update: It looks like its Laird + Partners is the creative agency behind the Gap logo redesign, but this was not 100% clear based on the info on their company website.
What is wrong with Gap?! Their new Logo redesign is totally crap pathetic! They have replaced their iconique, serify blue square to a black Helvetica with a tiny gradient blue square. The logo has sparked fierce controversy in the design world and on twitter, even to the point that they have their own twitter to argue with haters… Of course a brand is more than a logo, butas far as logos go, Gap’s is an icon. There are also a lot of references to another infamous rebrand: Tropicana.
- Alice In Wonderland by Annie Leibovitz (3,302)
- Kirsty Mitchell's Wonderland Pictures (3,015)
- TEDxSummit intro: The power of x [Video] (2,447)
- A Lab Milano's S/S 2012 (2,423)
- Mario Testino for British Vogue "High Plains Drifter" (2,273)
- Fluorescent Meets Pastel (2,216)
- Barbara Keal's Animal Felt Hats (2,029)
- Karla Spetic F/W 2012 (1,980)
- Tommy Ton for May 2012 Harpers Bazaar (1,730)
May 24 12 @ 4:35 PM
WANT Agency Spring Summer 2012 Sample SaleMay 25 12 @ 12:51 PM
Milano Moda Pre-Collezioni S/S'13May 26 12 @ 12:32 PM
Pitti Uomo Trade ShowMay 26 12 @ 3:57 PM
Movement Electronic Music Festival 2012May 26 12 @ 5:26 PM
Luster's Gallery LaunchMay 28 12 @ 11:20 AM
LCC - Summer Shows 2012 - Show 2: GeneratorsJun 01 12 @ 12:32 PM
São Paulo Fashion WeekJun 04 12 @ 11:26 AM
Jalouse Rocks Paris #3Jun 04 12 @ 6:05 PM
2012 CFDA Fashion AwardsJun 07 12 @ 10:02 AM
Art Now: A Survey of Urban Contemporary Art
- http://queerpitcher.blogspot.com
- http://ritournelleblog.wordpress.com
- http://www.testshoot.com/
- http://www.85four.com
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I want to eat it!2
the picture is so interesting!3
So wonderful! Love all the cute outfits so many great colors and styles!4
a new music disc????5
Your dress is amazing and the pictures are great, I love the colors.6
these pictures has the sense of Tibet and religion.7
this is a great combination between the nature and the art girl.8
I love the feel of these photos – and that dress is really cool!9
I like the new S/S 2012 collection too. Great post! Thanks for the sharing.10
hot hot i love the beats in the second song - nice joelle!