Particularly for the new line of packaging, it takes its references from some elements of the Optical Art movement as well as playing with the Italian popular culture (Pulcinella).
The black and white approach makes the all range standing out from the colorful and flashy bags commonly used by the competitors. The vibration of the lines gives Gabbani a notion of hidden colors and movement.
Im guessing they are redoing the website as well, cause it needs a redesign too! www.gabbani.com
We love food branding & identity. For this post we are focusing on Gabbani, one of the most famous Italian Delicatessen. An old family business that survived and flourished until becoming the state-of-the-art reference in the food industry. The 2010 new identity was created by Demian Conrad ; The idea behind the project was create a fashionable and bold identity in order to stand out from the crowd in a competitive market. Visually the references are from the flavor of the 30’s with a mix of various topographies and the use of the black&white optical art typical of the 60’s.
May 19 13 @ 5:16 PMIron & Wine at The Capitol Theatre
May 20 13 @ 5:32 PMTom Petty & the Heartbreakers
May 21 13 @ 5:23 PMMoMA's Annual Party in the Garden
May 22 13 @ 5:37 PMof Montreal at Music Hall of Williamsburg
May 23 13 @ 5:27 PMØDD Spring Sale
May 24 13 @ 5:40 PMYacht at Shea Stadium
May 25 13 @ 5:50 PMJames Murphy and Special Guests at Grand Prospect Hall
May 26 13 @ 5:54 PMOneohtrix Point Never at Saint Vitus
May 27 13 @ 6:01 PMA conversation With James Murphy
May 28 13 @ 5:46 PMNaoaki Funayama: X-don at Ouchi Gallery