Particularly for the new line of packaging, it takes its references from some elements of the Optical Art movement as well as playing with the Italian popular culture (Pulcinella).
The black and white approach makes the all range standing out from the colorful and flashy bags commonly used by the competitors. The vibration of the lines gives Gabbani a notion of hidden colors and movement.
Im guessing they are redoing the website as well, cause it needs a redesign too! www.gabbani.com
More info at Demian Conrad & thanks to Abitare for the info !
TAGS: Brand Identity, Demian Conrad, food, food packaging, Gabban, Gabbani Brand Identity, graphic design
WHAT DO YOU GUYS THINK?
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We love food branding & identity. For this post we are focusing on Gabbani, one of the most famous Italian Delicatessen. An old family business that survived and flourished until becoming the state-of-the-art reference in the food industry. The 2010 new identity was created by Demian Conrad ; The idea behind the project was create a fashionable and bold identity in order to stand out from the crowd in a competitive market. Visually the references are from the flavor of the 30’s with a mix of various topographies and the use of the black&white optical art typical of the 60’s.
May 19 13 @ 5:16 PM
Iron & Wine at The Capitol TheatreMay 20 13 @ 5:32 PM
Tom Petty & the HeartbreakersMay 21 13 @ 5:23 PM
MoMA's Annual Party in the GardenMay 22 13 @ 5:37 PM
of Montreal at Music Hall of WilliamsburgMay 23 13 @ 5:27 PM
ØDD Spring SaleMay 24 13 @ 5:40 PM
Yacht at Shea StadiumMay 25 13 @ 5:50 PM
James Murphy and Special Guests at Grand Prospect HallMay 26 13 @ 5:54 PM
Oneohtrix Point Never at Saint VitusMay 27 13 @ 6:01 PM
A conversation With James MurphyMay 28 13 @ 5:46 PM
Naoaki Funayama: X-don at Ouchi Gallery
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?