“From the start, I wanted to feature the real hero of the company – the cows,” says E.J. Armstrong. “We approached this project differently than most as we wanted to ensure the vision was consistent from start to finish. The whole studio was involved.” In addition to shooting each volume cover-to-cover, the studio managed the entire creative process. Assembling a team of designers, food writers as well as staffing a print production manager to be on press to ensure accurate color reproduction.

It is an all around mouthwatering pleasure looking through this publication. Whether it is for a bit of culinary inspiration, to enjoy beautifully styled photographs or to read about farm culture the magazine holds a timeless relevance that is worth collecting.

One of things that surprised me most about this product was that behind this beautifully curated and produced love project by a photo studio was a huge dairy mogul’s desire to market itself in a highly aesthetic manor. I would love to see more of this kind of marketing from huge corporations.

We now have all four volumes!

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TAGS: armstrng pitt studios, Darigold Farms, farm culture, food magazines, fresh darigold, Fresh Magazine