We’ve been telling you for a while now that Augmented Reality (or AR) will be everywhere in the next couple of years (maybe months now!). So its already starting with one of the most ‘Avant-Garde’ mag of the Print Industry (technology wise): Esquire Magazine, they already created there E-ink cover few months ago, now they launch their first Augmented Reality issue of Esquire– See video below to blow your mind !
The Fashion story that you can control gives you just a glimpse of the possibilities that Augmented Reality is able to do !
See this guy below playing with his issue…
More info via Esquire.com