emotion inspired branding for madame quoi bakery featured

Emotion-Inspired Branding for Madame Quoi Bakery

New branding for a gourmet bakery Madame Quoi was inspired by a dramatic story of a Parisian socialite, Henriette Callioux and the letters to her husband that were threatened to be published in the eve of a political scandal in 1914.

Two Mexican designers, Cynthia Fernandez and Sofia Villarreal, aimed for a visual identity that will reflect the misalignment of emotions and explosion of feeling, remaining modern, sleek and soft. The chaotic, grafitti-like fonts are harmoniously mixed with black-white-pink colour codes and abstract graphics.

emotion inspired branding for madame quoi bakery

emotion inspired branding for madame quoi bakery

emotion inspired branding for madame quoi bakery

emotion inspired branding for madame quoi bakery

emotion inspired branding for madame quoi bakery

emotion inspired branding for madame quoi bakery

emotion inspired branding for madame quoi bakery

emotion inspired branding for madame quoi bakery

emotion inspired branding for madame quoi bakery

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