Designed and expressively created by Marjut Uotila, DUSTY is an avant-garde menswear label known for its presentation of artistic signature pieces without compromising wearability.
The austere and minimal collections are entirely developed and produced in Finland. For her collections, Marjut works with innovative fabric treatments and pattern-making in order to challenge traditional detailing and tailoring.
The locally developed garments, often ecologically produced, are meticulously manufactured in small independent ateliers in surroundings of Lahti, Finland, nearby the DUSTY studio. All exquisite details are finished by hand, alluding to the artistic uniqueness of each individual piece. The collections are made of natural fabrics and fibers such as sheer cottons and merino wools, to further enhance their wearability and effortlessness.
For its SS15 collection, DUSTY explores adolescence. Grammar school is revisited with reinvented variations of classic trousers and waistcoats. Taking inspiration from the early 1990’s, sweatshirts, t-shirts with cropped hemlines and ripped denim details are used. Authoritative blues and structured cottons are transposed with intricate handmade braided elements. Classic workwear receives a provoking new twist with quilted linens in exaggerated silhouettes. Simple blended-jersey basics are rendered with the iconic cherub burnout print, while the color palette of rich blues and severe blacks emphasizes the stark geometric silhouettes and fine detailing.
