The visual identity for artisan LeJeune Chocolatiers was inspired by pure gold. Designed by Studio Chapeaux, the branding was influenced by its founder’s, Ivan Le Jeune’s previous career as a Swiss Investment Banker.
Bars of chocolate are turned into bars of gold, reflecting sweets’ unique, handmade qualities. Gold, incrusted typography add a touch of sophistication, while insets of black keep the overall visual effect elegant.