For the Summer 2017 season, Kris Van Assche has appointed a new generation of inspired characters to channel the dynamic energy of his Dior
Homme vision. The international cast of four distinct characters sees the return of American rapper A$ap Rocky, a different chapter of music history with British new romantics Boy George, American actor Rami Malek (of mr. Robot) brings a sober, cinematic edge to the series and finally, model Ernest Klimko complete the portfolio with a direct visual link to the ‘fun fair’ scenography of the summer 2017 runway show representing the radical fashion vision of Kris Van Assche for Kris Van Assche that balances heritage tailoring with a utopian sense of refined grunge.
Each plays a unique part in the summer 2017 fashion campaign, shot by Willy Vanderperre and styled by Olivier Rizzo in studio and the streets of Paris.
Reflecting a subversive wave of creativity within music, cinema, and fashion, their diverse backgrounds converge to channel the new wave spirit of the season’s “do it yourself” inflected wardrobe. Spanning generations and disciplines to represent a duality of youth and experience, they plot an evolution of style that subverts the classicism of Dior Homme Today.