Highlights of the video, directed by NINJA and Terence Neale, include pastel/neon art direction, smiley-face cut off shorts, and the crew ghost-riding a BMW as Yo-Landi dances and raps in her undies.
Fans had been treated to teaser promo shots over the last month on Die Antwoord’s Facebook page in support of their current album TEN$ION, released on Zef Recordz. The rap crew, which formed at a rave at Ninja’s parents house, has become an international web sensation thanks to their provocative music videos and over-the-top kitsch style.
Directed by NINJA and Terence Neale
Director Of Photography: Alexis Zabe
Edited by Saki Fokken Bergh at Left
Produced by Zef Filmz in association with Egg Films
Post production by Blade
Titles and special touches by Pushbak
Next Level gear supplied by Panavision and Media Film Service
see more zef style at http://www.facebook.com/DieAntwoord
Die Antwoord’s latest music video has hit the web and the South African rap-rave crew comprised of Ninja and Yo-Landi Vi$$er take us on a fictionalized peek into family dynamics in Guateng, South Africa. “Baby’s On Fire” depicts the duo as brother and sister; Ninja shows his protective side as he goes after Yo-Landi’s suitors but in true zef style Yo-Landi knocks Ninja’s teeth out and goes in for the kiss with her motorcycle-riding prince.