Highlights of the video, directed by NINJA and Terence Neale, include pastel/neon art direction, smiley-face cut off shorts, and the crew ghost-riding a BMW as Yo-Landi dances and raps in her undies.
Fans had been treated to teaser promo shots over the last month on Die Antwoord’s Facebook page in support of their current album TEN$ION, released on Zef Recordz. The rap crew, which formed at a rave at Ninja’s parents house, has become an international web sensation thanks to their provocative music videos and over-the-top kitsch style.
Directed by NINJA and Terence Neale
Director Of Photography: Alexis Zabe
Edited by Saki Fokken Bergh at Left
Produced by Zef Filmz in association with Egg Films
Post production by Blade
Titles and special touches by Pushbak
Next Level gear supplied by Panavision and Media Film Service
see more zef style at http://www.facebook.com/DieAntwoord
Die Antwoord’s latest music video has hit the web and the South African rap-rave crew comprised of Ninja and Yo-Landi Vi$$er take us on a fictionalized peek into family dynamics in Guateng, South Africa. “Baby’s On Fire” depicts the duo as brother and sister; Ninja shows his protective side as he goes after Yo-Landi’s suitors but in true zef style Yo-Landi knocks Ninja’s teeth out and goes in for the kiss with her motorcycle-riding prince.
May 08 14 @ 10:00 AMCharles James: Beyond Fashion
May 17 14 @ 10:00 AMInternational Contemporary Furniture Fair 2014
Nov 15 13 @ 10:00 AMHello my name is Paul Smith
Oct 16 13 @ 11:00 AMPAD London: A dialogue between Rick Owens & Michelangelo Pistoletto
Oct 13 13 @ 10:00 AMMike Kelley's exhibition at Moma PS1
Sep 28 13 @ 10:00 AMAzzedine Alaia Exhibition in Paris
Sep 21 13 @ 10:00 AMNY Art Book Fair
Sep 12 13 @ 6:00 AMElad Lassry's Opening Reception
Sep 07 13 @ 6:00 AMThe 17th Dumbo Art Festival
Aug 17 13 @ 6:00 AMStreet Food Cinema Screening of "Skyfall"