Trite idea. Poor execution. Why did he use the Louis Vuitton logo repetition motif on all 4 brands? Super lame. As if Hermés would ever use such a trashy pattern. If you’re going to do this kind of overly didactic critique of consumer culture you have to nail every detail, otherwise you’re just demonstrating the extent to which you do not understand your subject matter. This is a really galactic fail.

I agree also. The idea is poorly executed. This could have been expanded even further. Like maybe a model in red lips with just her nose chin and mouth showing with the pill draped nicely on her tongue? Or even take me somewhere! where would I take these pills at? what kind of people would i be around? Just a thought