As there were no scenario restrictions Korb decided to withdraw this massively popular product from traditional soft drink’s settings and interpreted it just as well-recognizable object, red topped white glass bottle with brown drink inside.
Note that this is not an official Coca-Cola video
Credits:
Director: Rimantas Lukavicius
Camera / DOP: Rolandas Leonavicius
VFX / Design Company: KORBnCloth concepts: BlackPixelsHarp: Vilija Grenceviciute
Music Company: Audionerve
Production support: STRICTLY PRODUCTION
Year of completion: 2010 – 2011
About the Eyeka & Coca-Cola Online Co-creation Project:
Coca-Cola engaged eYeka to gather fresh expressions of its brand promise: “Energizing refreshment” through videos, animations, illustrations and photographs that could be used in its marketing campaigns worldwide. In this short video, Leonardo O’ Grady, ASEAN Director of Integrated Marketing Communications for Coca-Cola describes his experience working with eYeka’s community of creative consumers.
See more Submissions at http://en.eyeka.com/partner/cocacola
More information at www.korb.lt & www.eyeka.net
TAGS: Coca Cola, coke, contest, Dancing Coca-Cola Bottles, Eyeka, Korb, VIDEO, viral video
WHAT DO YOU GUYS THINK?
This is what happens when legendary image meets sounds of the harp in sterile neutral space. Lithuanian creative studio Korb created this great 30sec video where Coca-Cola bottles dance on the rhythm of electro harp music. They created this Coca-Cola promo film for Eyeka co-creation community contest last year. The video went viral and in less than a week, 80K+ views just on Vimeo!
May 24 13 @ 5:40 PM
Yacht at Shea StadiumMay 25 13 @ 5:50 PM
James Murphy and Special Guests at Grand Prospect HallMay 26 13 @ 5:54 PM
Oneohtrix Point Never at Saint VitusMay 27 13 @ 6:01 PM
A conversation With James MurphyMay 28 13 @ 5:46 PM
Naoaki Funayama: X-don at Ouchi GalleryMay 29 13 @ 6:06 PM
Marina & The Diamonds and Charli XCXMay 30 13 @ 6:10 PM
Lee "Scratch" Perry at Le Poisson RougeMay 31 13 @ 6:15 PM
Azari & III at Highline BallroomJun 07 13 @ 10:42 AM
The Govenors Ball NYC Music FestivalAug 28 13 @ 3:55 PM
Venice Film Festival
1
beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?