· ADVERTISING ,TECH ·Energy Saving Posters
BY Cyril Foiret / Nov 19 07 @ 6:03 PM
Philips new energy saving poster campaign is geared to keep awareness in the consciousness of the consumer. The image of on the poster is printed in ink that gloes in the dark, eliminating the need for lighting.
· ADVERTISING ·Guinness Beer Commercial
BY Cyril Foiret / Nov 18 07 @ 7:22 PM
A really sweet, charming short filmed in an Argentinian mountainside by Nicolai Fuglsig. It took a week to film, and some sequences had to be re-shot up to 15 times. Going on their campaign, ” Good Things Come To Those Who Wait,” the game of dominoes culminates in 10,000 books flipping open to create a [...]
· ADVERTISING ,VIDEO ·Michel Gondry Does RAZR 2 Commercial
BY Cyril Foiret / Nov 14 07 @ 2:18 PM
Charming, theatrical, eccentric…Michel Gondry‘s spot for the RAZR 2 is delightful. Earlier in 2007, Motorola had Gondry create a commercial for the phone. Unfortunately it was never aired (probably because it was too cool). The commercial is still very accessible in a Target commercial type of way, but you can see Gondry’s stylish visionary directive. [...]
· ADVERTISING ·Arno Bani: Val De Marne Museum Of Contemporary Art
BY Cyril Foiret / Nov 03 07 @ 3:07 PM
At 20, he had produced his own fashion and beauty shoots in Sweden. At 25, Arno Bani's reputation goes beyond fashion photography, to redefine for himself the conventions of modern art...