· ADVERTISING ·40 Best Sex Ads
BY Cyril Foiret / Apr 18 10 @ 10:33 AM
Sex Sells! and we know that! The use of nude women to promote a product is not going to go out of fashion. But does sex really sell? Not so sure. Studies have shown that the sexier the ad, the less the brand is remembered. Then why still use the sexual imagery in advertising?
· ADVERTISING ,VIDEO ·Louis Vuitton makes Rossy de Palma disappear
BY Cyril Foiret / Apr 18 10 @ 9:37 AM
For the promotion of their new Spanish online store, Louis Vuitton launched few viral videos – where everyone is looking for (Pedro Almodovar’s favorite and Spain’s most famous actress) Rossy de Palma, who has mysteriously disappeared. Usually not a fan of irony, Louis Vuitton shows a delightful dose of humor in their last Spanish marketing […]
· ADVERTISING ,FEATURED ,FOOD ·Culinary Flags
BY Ani Tzenkova / Apr 11 10 @ 10:21 AM
Korea I just came upon this series of flags, savoring the culinary delights of each country, created to promote The Sydney International Food Festival last year. What a brilliant concept by WHYBIN/TBWA, Sydney, Australia to use the iconic foods of each country to recreate its flag.
· ADVERTISING ·Evian “Live Young” Tshirts
BY Cyril Foiret / Mar 29 10 @ 11:06 AM
Everyone who saw it, remembers it, the Evian Commercial with the babies doing some amazing tricks with their roller skates - So now the same French ad agency : BETC Euro RSCG created these cool (and super cute) t-shirts for the billboards and print ads in Europe.
· ADVERTISING ·Surfrider Foundation European Campaign
BY Cyril Foiret / Mar 19 10 @ 4:03 PM
Here is the latest European Surfrider Foundation Ad campaign, which aims to defend the preservation and sustainable coastal management. A strong slogan thought of by agency Young & Rubicam.