CTRL never fails to come up with clever comical prints for their pieces that can sometimes be a bit of a riddle [see: 'MISSING U' tank and sweater dress and 'MOTHERS LITTLE HELPER' baseball tee]. There is an obvious inspiration from the sea what with all the anchors anchoring themselves upon the fronts of hoodies, shirts, and dresses. Freeman told XLR8R Magazine that “Love and happiness. So be it.” will be big in 2009 so with all the hearts floating around this collection, it seems love will be big yet again in 2010. Here’s an exclusive look at a few of the get-ups Freeman put together for the sun that will follow the snow come 2010.

CTRL is, ironically, so in control that their pieces are actually out of control on the cool scale. This is a brand with much versatility; it can go from playful prints to preppy prince in just the turn of a page. There may be a plain black sweater and a classic button-up then out of nowhere pretty particolor leggings and some drop-crotch pants with vibrant geometric tesselations scattered about. Denim overalls for the girls have been brought back in this line too, bringing one back to the 90′s but this time with a more femininely mature cut and silhouette plus a front zip detail. For this season they’ve also come out with panties, underwear, a poncho, and some sure-to-be highly coveted shades.

‘WAYCOOL’ shades in collaboration with Sabre coming soon!

Oh, and the price is right too. So very right.

TAGS: CTRL, CTRL SS10 LOOKBOOK, Fashion, Finland, Freeman, Helsinki, menswear, Sabre, streetwear, womenswear